“Forty-five percent of people who own a Jaguar also own an SUV,” he said. “It is the same customer base. It would be foolish not to try and get those customers.”
Goss is currently traveling to key markets around the U.S, discussing the merger plan with dealers. No dealership will be forced to merge, but the promise of better sales will likely convince dealers to make the switch.
The Jaguar and Land Rover brands first came together by Ford Motor Co., which owned both brands until 2008. During the American automotive crisis, Ford released the conglomerate to India’s Tata Motors.
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