Large Truck Segment Captures Highest Loyalty Rate Among Car Buyers

When buying a new vehicle, some buyers repeatedly opt for the same size and type of car. According to a study conducted by Edmunds, consumers who buy large pickup trucks are most likely to stick with that segment for their next purchase. The loyalty rate among large trucks is an impressive 61.8 percent, which is likely due to workers who find these vehicles essential for their unique hauling capabilities. The categories with the next highest loyalty rates were vans and minivans, which captured just about half of returning buyers.

Luxury cars also performed high on the list. Buyers of premium sports cars bought the same type of vehicle 47.3 percent of the time while the loyalty rate for luxury cars and SUVs came in just under 47 percent. Buyers often get accustomed to the attractive features and amenities provided by these cars, and making a change may seem like a downgrade.

According to the study, consumers show surprisingly little loyalty to non-luxury SUVs of all sizes. Compact crossovers had a 27.3 percent loyalty rate, which gradually decreased as the size of the vehicle grows. Large crossover SUVs received a mere 16 percent.

But which type of car fared the worst? Buyers of subcompact cars showed very little loyalty to the segment, as only 15 percent bought another one. Young people, who may buy a subcompact for their first car, may quickly find that their needs change when it comes time to purchase a new car.

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