Data shows that the time period from Thanksgiving to New Year’s Day includes some of the most dangerous days for drunk driving, and recent studies prove it is becoming even more of a problem. While annual drunk driving fatalities are down, there has been an increase in the proportion of these deaths around the holidays.
To increase awareness of drunk driving, Mothers Against Drunk Driving (MADD) is launching its signature red ribbon campaign for the 26th year in a row. The Tie One On For Safety Campaign encourages drivers to display red ribbons on their cars as a pledge to drive sober.
As part of its awareness campaign, MADD is reminding drivers of the real dangers of drunk driving. In 2010, according to MADD, Thanksgiving day was the deadliest Thursday of the year. A new trend called “Blackout Wednesday,” where revelers drink an exorbitant amount of alcohol on the start of the long Thanksgiving weekend, has also increased drunk driving fatalities. During the Thanksgiving weekend in 2010, drunk driving accounted for 40 percent of highway deaths and 174 people were killed. This is up from 35 percent in 2008.
During the Christmas holiday, 96 people lost their lives due to drunk driving. Holiday fatality rates are particularly high on New Year’s Eve and New Year’s Day. Over 140 people lost their lives due to drunk driving on the last day of the year, and on New Year’s Day, 57 percent of traffic fatalities were the result of drunk driving.
To get a red ribbon, visit MADD’s website for the campaign. For more information on MADD’s mission to end drunk driving, click here.
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