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History of Jaguar

Jaguar Cars was founded in 1922 in Blackpool, England by Sir William Lyons and William Walmsley as the Swallow Sidecar Company. The friends started the company as a result of their interest in motorcycles. Swallow Sidecar added coachwork for cars to its product line in 1926, and the first car offered by the company was released in 1927. The Austin 7 was priced to be affordable for the average consumer in the late 1920s.

Swallow Sidecar Company operated a manufacturing plant in Blackpool until 1928. At that time, the Austin had become so popular that the Blackpool plant was not large enough to meet demand. A new plant was opened in Coventry in order to increase manufacturing capacity. Manufacturing was once again moved in 1951, although this move was within Coventry and simply involved moving to a larger plant. Today, production workers manufacture Jaguar vehicles in plants in West Midlands and Halewood.

Swallow was renamed Swallow Coachbuilding Company in 1927 and S.S. Cars Ltd. in 1934. Several vehicles with the S.S. initials were released throughout the 1930s and early 1940s. However, the negative connotation of the S.S. name that came about after Hitler's regime during World War II prompted the car manufacturer to change its name to Jaguar Cars Ltd. in 1945.

Earlier Jaguar models are commonly recognized by the hood ornament of a leaping jaguar adorning the front of the vehicle. However, the ornaments began to disappear from models starting with 2009 versions of the vehicles. Some vehicles manufactured by Jaguar still give consumers the option to add a hood ornament, but the decorative piece that was once a standard feature now costs hundreds of dollars.

Here is the Jaguar lineup:

• The F-Type is a convertible that will be available to the general public in 2013. It is intended to be a successor of the previous E-Type model.

• The XF is a large model aimed at families. It replaced the S-Type Jaguar model in 2008.

• The XJ is a luxury vehicle that has been produced by Jaguar since 1968.

• The XK is a luxury vehicle that is available as a coupe and a convertible. The model is considered to be a replacement for the XK8.

• R models produced by Jaguar feature powerful motors in a variety of body types.

Jaguar operates as a private limited company owned by parent Tata Motors. The car manufacturer has been under the Tata Motors umbrella since June 2008. Headquartered in Coventry, England, Jaguar employs approximately 10,000 people. The work force is primarily made up of male hourly employees working in production.